EUROPEAN ASSOCIATIONS STRATEGIC TABLE
Represents tableware, kitchenware, decoration ware at various levels:
2019 February 10 – 3st Meeting of European Associations Strategic Table – EAST
Dear Ladies and dear Sirs
First of all thank you for your participation to EAST.
During this meeting it was pointed out which concrete steps are to be done this year in
order to set up a cooperation that can be profitable for the associated companies of the EAST partners:
New EAST logo: ART made the EAST logo so that this has become the official image of this group.
Each partners will put in his website the logo and link to the website of the other partners. The Italian association already put name and link. The purpose is to enable the partners of each association to get in touch of brands, distributors and associated shops of each association partners.In case of Confédération Art de la Table et GPK they will verify with the associations that are their partner if they agree. The purpose is to have easy access to the website of the associated associations and brands,distributors, shops. Of course no mail, no personal name will be given.
Market research and data: each East partner will put at disposal of other members market researches and data about its own country. ART gave its willingness to make such researches available in their own language. Confédération Art de la Table will verify with Franceclat. On the site of Ecostat there are in any case official data. MR.Grothkopp of GPK will verify.
Special agreements with Fairs: ART brought an agreement with HOMI for the advantage of the active EAST associations : for HOMI no registration fee (Euro 750) for the company that will exhibit for the first time plus action for visitors, HOST will give 100 free invitations for the customers of the companies that exhibit for the first time. The French and German associations will try to obtain special advantages from Maison & Objet and Ambiente for the other East partner.
EAN code: Confédération Art de la Table told us how important is to arrive to have same description of the items and EAN code. They will inform us where we can find such descriptions.
Since the beginning the goal of EAST has been to make concrete steps to enable partners to help their associates to improve and develop their business making easier the contacts and giving more data of various markets.
New ideas for reaching this goal will be welcome.
Awaiting your reply on each point, we remain with best regards
Mrs Donatella Galli Account President Italian Association ART. Member of Confcommercio :
“Despite the peculiarity of each association and the specific interests they represent, there has been a general agreement on the fact that there is a product that have to reach the consumer and producers, distributors and retailers, i.e. each ring of this chain, must find all the means to make this ‘’ travel’’ from production to consumer easier and attractive. In this severe moment of European Economy, when there are shoves from outside and inside our Continent to separate us in order to make us weaker , it was also agreed that the role of the associations is very important to help our associated companies and consequently our countries and Europe to strengthen and develop European Economy. Cooperation, exchange of information, help the associated companies of various associations to expand their business, put at disposal of the companies advanced knowhow of deferred payment or credit for consumer, platform of shopping community, culture about table, kitchen and decoration , using all possible social instruments As you see the initial letters of European Associations Strategic Table form the word EAST and from East the sun rises and I trust that our work and cooperation will bring a new start, new and strong energy to our branches and consequently to our economy.”
- Exchange data, researches, experiences
- To put links to the web site of the Associations of EAST in the web site of each Association, so that automatically it would be easier to reach information, to advertise in each website the main news of each associations.
- Using also social media: culture of Table, Kitchen and Décor world is done not only with history and technical knowledge, but also knowing which new items, with which new technical or design characteristics, are put on the market . This kind of information given by an association gives more value and impression of trustworthiness.
- To help the associated companies of this EAST , when necessary, in giving support und and information about the market of reference
- To speak together to the main European Fairs: Maison & Objet, Ambiente and Homi ecc. in order to obtain better quotations and facilities both for exhibitors and visitors and also to involve them in a common action towards the consumers.
- To make common actions of lobby but also of representation in European Commissions and in other European Community levels. To find funds participating with projects to calls of European Community in order to develop our work of cooperation. In replying to this report please give arguments and problems of interest to submit to European Community.